And they play that nice song that Apple used to promote the multi-color iMac back in the late nineties. I like it. It's by a band named Stones, I think.
Here's a funny thing: some commentators say things like: "It was nice, would've been better without the people jumping all over the place making it LOOK like stop motion. Just because it is, doesn't mean it has to look like it." But that's the great thing: by making the people jerk around, it's made to look like it's claymation, but it's not, it's digital! It's seen in many aspects, like the huge objects, which can't be real clay. It's only a fun ad because it looks like claymation, but can't be.
Update: Eric points out this inspiration.







