[Thanks to Benny.]
This is so "Danish" it hurts: university students have made a machine for ordinary women to photograph their pussy. The Danish word is "kusse", and it's approximately as naughty as "pussy", so it's funny to see the video where the word is splashed around like confetti after a war. All the pictures are then publicised.
The idea is to devaluate shame and inferiority complexes, and that can only be a good thing.