I'm just trying to digest an overview of what SFBags/WaterfieldDesigns have. It's challenging, because it's such a broad spectrum, and it all seem to be unusually nice and well produced and designed. And even just their Muzetto bag alone has four different sizes! (Three of them shown below.) (You can get it in black leather too, something not clear from the site.)
They also have bags, cases, and sleeves for phones and iPad, keyboards, laptops, cameras, even for the Kindle! I'm spinning, I guess I'll just have to order one of everything. In all colors! Ouch!
Update: These guys are totally insane, they even have several sleeves just for the Apple Wireless Keyboard. And the trackpad! I will have to back on my bed with my iPad in the bookholder, and explore at leisure.
I'll have to select like a dozen must-have products from their site, make a list, and then get in really good and friendly contact with my whole family from now til Christmas...
One thing fits perfectly for what I'd been looking for, a compact bag for both iPad and keyboard: the iPad Wallet. If you order it with a strap, it can serve as a bag as well as a case.
Also they have various sleeves both for iPad and keyboard and other things, all lovely, at different prices and strengths.
Update three hours later:
OK, I couldn't bring myself to just buy "everything", but I definitely sinned against propriety, and contributed to a good day at the office there.
It's true that their customer service really is excellent too.
I even did buy two colors of one thing: their cute li'll wallet, which I somehow suspect, despite the simple design, will work even better for me than my trusty 13-year-old trooper which is holding up remarkably well.