Sunday, September 26, 2010

Hasselblad and Ferrari

Hasselblad and Ferrari cross-branding.
I'm not sure I see the point. You can't photograph while driving. And the Hassy is definitely a working camera, and I don't think there are all that many working photographers who can afford a Ferrari. Especially not after they have invested in a Hasselblad system! (That's easily $50k or more, for a body and a couple of lenses and such.)


Bruce said: 
"This camera is not made to be used. It is made to be collected. Leica does special collector's editions like this quite often."

Quite so. And I never really got "collectors' editions" or "items" either. If something is made only to be "collected", it has zero worth. It's completely artificial. How can it be interesting? It's quite a different thing and more interesting, I think, if you're collecting stuff which was put into the world for another purpose than to drain money from Collectors, say stamps or first edition books or uhm, wha'ever.

5 comments:

Bruce said...

This camera is not made to be used. It is made to be collected. Leica does special collector's editions like this quite often.

Eolake Stobblehouse said...

Quite so. And I never really got "collectors' editions" or "items" either. If something is made only to be "collected", it has zero worth. It's completely artificial. How can it be interesting? It's quite different and more interesting, I think, if you're collecting stuff which was put into the world for another purpose than to drain money from Collectors, say stamps or first edition books or uhm, wha'ever.

Jan said...

Kill it! Kill it with fire!

vitshnog said...

WTF? Ferrari badge and maroon finish?

http://www.perbang.dk/rgb/A8090D/

Shurely shum mishtake?

Anonymous said...

They do this with toys "for the adult collector." They'll never be played with. And they'll never be worth anything because everyone collects everything these days.