Australian photographer Peter Lik will rarely pass up an opportunity to show his biceps. There he was, wearing a cowboy hat, trekking up a snowy mountainside, arms bare. There he was, behind the wheel of a green truck, flexing. ...
art consultant David Hulme saying. Commenting on one of Lik’s pieces that went for $1 million, he added: “I don’t fancy the owner’s chances of recouping anywhere near what he paid for this one.”
That assessment hasn’t stopped Lik from selling. Take it from photographer Scott Reither, who also sells pictures and once worked as one of Lik’s salesmen. He wrote a lengthy blog post on his travails in which he spoke of hustling photographs like a used car salesman and pushing fine art on a Las Vegas clientele caught up in “impulsive behavior while visiting Sin City.” Reither said he sold $700,000 worth of Lik’s photography in seven months and quit, unable to “stomach it any further.”
“I felt like I had to feed people a bunch of lies,” he wrote, questioning the “absurd pricing structure for the not-very limited editions of 950″ print...
Get this print for $6.5M.
Pop singers "design" Leica cameras, and the Marborro Man sets world records in "art photo" pricing. It's a brave new world. Or at least a brass one.