Shyness: Evolutionary Tactic? article.
A BEAUTIFUL woman lowers her eyes demurely beneath a hat. In an earlier era, her gaze might have signaled a mysterious allure. But this is a 2003 advertisement for Zoloft, a selective serotonin reuptake inhibitor (S.S.R.I.) approved by the F.D.A. to treat social anxiety disorder. “Is she just shy? Or is it Social Anxiety Disorder?” reads the caption, suggesting that the young woman is not alluring at all. She is sick.