Saturday, December 17, 2011

Olympus tells lenders cash crunch looms

Olympus tells lenders cash crunch looms, article.

Of course I hope Olympus will survive and prosper. It has been an important camera company, in the development of compact gear especially. Olympus OM-1 was a shock to the camera industry in the seventies.

Though I did think they flopped a bit with digital, with the four/thirds format, which is smaller than the normal APS-C format, and much smaller than the full-format sensor which many pros prefer. They attempted to make pro cameras and lenses, at very pro prices, with cameras which weren't all that much smaller than other DSLR cameras despite having the smaller sensor.
It's only in the most recent incarnations of their cameras for the Micro Four Thirds format, for example the Pen Lite, that I think they have really hit on something great. But that may be years too late to save the company.

1 comment:

TC [Girl] said...
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