Thursday, January 13, 2011
Snail mail from Google
This is shrewd. We all see so much online advertising now that we've virtually stopped seeing it. But a paper postcard in my mailbox? That I notice.
... Actually I've heard that in the US, people are drowning in catalogues and such junk mail in the post. But fortunately here in the UK, at least for me, there is virtually none such. Don't know why, since in most other respects this country seems to follow the lead of the US.
Back in Denmark there is a bit, but they instituted a clever thing 20 years ago: you can get a little label for your door from the PO, which says you prefer to not get junk mail. The sender has to respect this for it to work, but they have no reason not to, why use money to send to people who really don't want it. Good system.