Netflix is secretive, article. Pretty interesting, finding one of their sorting warehouses is like Finding Waldo for adults. Really well hidden, on purpose.
Netflix (and, I imagine, the UK equivalent, LoveFilm) is a huge business. And I can understand why. So far I have not been tempted to replace my DVD rental with over-priced and time-limited online rental services (I've watched exactly one rented movie via my Apple TV). But it's hard to imagine this will not have changed dramatically in ten years time. One way or another. The PO and scratched discs are simply unnecessary expenses.