Business guru Seth Godin (ideavirus) comments on Apple's iPhone price flub.
Here is Steve Jobs' defense for the move:
"iPhone is a breakthrough product, and we have the chance to 'go for it' this holiday season. iPhone is so far ahead of the competition, and now it will be affordable by even more customers. It benefits both Apple and every iPhone user to get as many new customers as possible in the iPhone 'tent'. We strongly believe the $399 price will help us do just that this holiday season."
Or to put it simpler: "we just lowered the price by 33%. We believe this will help sales."