It seems it is basically a Sony NEX-7 in a special body. It comes in various special deluxe editions and cost around 5,000 Euros ($6,500). So you pay quite a bit for the name and the deluxe grip.
They could have chosen worse for the innards though, the Sone NEX system is known for really good quality. (Even though I think they look odd, big lenses on minuscule bodies.)
Update: hokey sheet! this camera design is, uhm, challenging! Other angles of the Lunar:
Meanwhile, "the other giant name" in luxury cameras, Leica, has the future arrival some time of an "M10", but just named M. Surprised me, there used to be many years between Leica's. But I guess they are finally catching up with the speed of digital.
Sadly Leica is also catching the Kindle and iPad decease and will name all future models simply "M". Oh my gawd. Well, at least it wasn't "X". That would have seriously dated them by next year!
I wonder if it's the new female M, or the old male one, who paints flowers in his spare time?
The M9 will be kept around, again Apple/iPhone style, as a "discount" model. Sort of. Mike is funny:
who... really wants to spend $5,450 on a camera widely understood to be a status symbol but also wants to broadcast to the world the fact that he's too cheap to spend an additional $1,500? [...]
At least Porsche has the decency to charge more for its superlight 911, which has all sorts of parts taken out. That way the buyer can feel good about getting less.
This is trying to make a modern camera out of a Leica M:
... also totally hil. Grip and electronic viewfinder so you can actually use a long lens (which you really can't on an M camera, since the viewfinder doesn't zoom).
As a pure M, it is beautiful though:
Read a lot of tongue-in-cheek commentary about the new Hasselblads and Leicas on Luminous-Landscape.