Oddly I don't find it on their web site yet, but I just got this email from Apple, telling me how I can buy a new Mac with extra Apple software pre-installed. (iWork, Final Cut, etc.)
I think this is a very inspired move by Apple, particularly since they sell lots of computers to folks like me who really prefer it if we don't have to get our hands dirty with the nitty gritty of how the machine works.
I've no doubt that the added sales they will get from this will very much outweigh the cost of the people installing it. (Preinstalled is the same price as if you buy and install the software yourself.)