John K pointed to this commercial. I think an example of how wrong things can go on this slope. :-) I just know I'll have nightmares about the line "Camera ciao, picture wow!"...
Recently, and I don't know if this happens in the US too, I see several big movie stars in commercials. People like Samuel L. Jackson, Kevin Bacon, Bruce Willis, and Natalie Portman. People I find it hard to believe are hard up for money.
It leaves a bit of a bad taste in my mouth, what do you think? Seems to me that through their creative work, they have earned a sizeable amount of respect and affection amongst the public, and now they are selling out of this affection for money to help some company sell more of a product they probably don't care about. And if they care, I don't think they would do it without the money.
It seems a bit like prostitution. Taking money for showing affection which is not there.
Does Natalie really think one perfume is significantly better or more important than another?
Or does Kevin think EE (4G phone provider) is way above the rest? He doesn't even live in this country, UK, so I doubt he's a customer of theirs.