1: I think they look nice.
2: I think they exaggerate when they claim:
an entirely new 6x12 film camera that will bring an amazing level of lens quality to Lomographers. This stylish jet-setting camera combines all the stunning features of a panoramic medium format camera without the excessive size. Offering never-before-seen sharpness...
If you look at the numerous samples low on the page, I think you'll see pictures which, even at web-page sizes, are noticably inferior to even a decent digital compact camera's output. In fact some of them made me think we were looking at the latest "toy camera", a cheap plastic camera which gets its charm from softness, vignetting, light leaks, low dynamic range, etc.
To me, these look like the kind of photos we took with a cheap camera in the sixties.
Indeed there's a hint that this may all be on purpose if we notice the mention of "Lomography" on their page. Which is apparently similar to Toy Photography. That is quite subtle though, when the rest of the page claims "Quality!"