Interview with the Director of Marketing of Fuji USA, herself a keen photographer.
Quite interesting. For example, here we get confirmation that the "pro" in the Fuji X-Pro1 is no accident, like I said, they are aiming for full professional quality here. She says their aim was to make the ultimate leisure-time camera for the professional photographer. Lissa;
...take the image quality above and beyond what is considered mirrorless. So we definitely want to stay in a different stratosphere. Look, are we Leica? It's not going to cost you $15,000 to walk out the door with one of these things, but at the same time we have a premium model here that's going to give you premium results.
She claims that this camera should give full-frame quality (resolution and signal to noise ratio) in a smaller camera and sensor, due to the new type of sensor and lack of softening filter ("low-pass"). Verra interesting. If it really lives up to these claims, and they have a very impressive track record, then the price might be compared to full frame cameras rather than M4/3 cameras, and that's rather a different perspective! Especially since the camera is smaller by far than full-frame cameras are. Actually even smaller than reduced-frame DSLRs, due to no space needed for mirrors and prisms. Could be a good deal in some ways.
If one is the type to hate to compromise on quality, but is tired of 2-kilo cameras, and maybe like to have a 28mm lens and a 90mm lens instead of a zoom, then this camera is a worthy candidate for sure. (They may make zooms in 2013 it seems. I wonder how they will attack that, given the compromise-free approach here. Zooms are usually all about compromise, though less so these days.)
Personally, I'm not sure it's for me. I love it in principle and I'm really happy they made it, but the type of premium quality we're talking about here is mainly noticed in really huge prints, and I don't tend to make those. So, while I reserve the right to change my mind every three minutes like usual, I think the X10 is a better fit for me for now.
Thanks again for your review of the Fuji X10. I've had mine for a few weeks, and I love it. Best camera I've ever had. It's equally good at family snapshots in peculiar lighting conditions (and aren't they always?) and at serious photography (to the extent I'm capable of it). It really hits the sweet spot.
I fully agree, that camera is really a big surprise. If I could only keep one camera, that would be the one.
It's perfect for things like family documenting. I remember trying to take indoors pics of my nephews with my Fuji F10 (which was otherwise ahead of the curve then). But even though it during day, they just got blurry, shaken. (And on-camera flash looks awful usually.) With the X10 that's no longer a problem, if I can see it, the camera can handle it! The stabilization adds at least two stops, and the sensitivity at least another two stops, that's huge. Oh, and the lens is faster too! (OK, the X10 is bigger than the F10, but not huge. Still a good size for travel.)