It's a bit astonishing to me how strong country- and language-barriers still are, this far into the 21st century. If I'm mentioning Paypal to my friends in Denmark, for example, the answer is often "what's that?".
OK, so probably Paypal doesn't have a Danish operation, but to not even have heard of the biggest online payment system in the world is to me, amazing. I first heard of Paypal about 11 years ago, and I've heard about it in various ways probably once a week since then on average.
I even heard from a modern, educated, Danish woman: "Amazon, what's that?" Same comments apply. The biggest, most famous, most successful online allround store in the world.
I guess one of the differences is that for me personally, there's a strong drive to be involved with the Internet, as a creator and a user. The instant global communication is absolutely fascinating to me, has been since I first heard of it in 1994, and is still. But for most people, if they can get all they need from TV and the stores they've always used, well, they're satisfied.