Why Netflix Raised Its Prices, Pogue article.
Not surprisingly, many people are very p*ssed off at a sudden 60% price increase. But really, I've wondering all this time how the hell they did it, who at this time can make a profit at a virtual streaming all-you-can-eat buffet of movies for only ten bucks a month (Though it doesn't included new hit movies)?
Maybe it was just a bait-and-switch operation, done clumsily. Maybe they never had planned to stay at the ridiculous $10 price for long. Or maybe they had not, somehow, seen that it would be much more popular than the DVDs and not profitable in the long run.
In any case, this is (was) just the kind of pricing which makes us Europeans look with envy at the US sometimes.
(Then sometimes not, as in mobile service pricing.)