One of the things I think about sometimes is the conundrum for a company or artist (or product) of taking a name which is unusual, preferably unique, but also easy to learn and remember. It's not simple at all!
One of the methods is to combine two common names or words, making one unusual "sandwich" which is easier to learn than a brand new or very unusual names. One of the most successful of those is a violinist I just heard of, Anna Phoebe. Two lovely names, one very common, the other more uncommon, but still known. A combination which is easy to learn and remember. And a combination unusual enough that just a moderate amount of fame should ensure that any quick Net Search should locate her easily.