Lionel Poilâne. Very special bread. But what a dumb web site. There are two obvious buttons to press: "our shops", which leads to the physical shops' info, which I don't need since I'm on the web, and the bread icons at the bottom: these don't give any information about each type of bread, instead they just add a loaf to your cart, before you know anything about it.
Also it attempts to give a "virtual shop" experience with a big picture, something which was tried in the nineties and discarded because it's just stupid. And it's a poor Flash site, you can't use auto-fill of forms, and you can't enlarge the very tiny text. Further, it has animated arrows and a little dog's head (!) which keep distracting.
I don't think this is in the spirit of Lionel Poilâne, who was about simplicity. But I may persevere, since they apparently still make the bread in his spirit.
Update: I managed to find a description of the products: I clicked on "Company" at the top, and then at "bakery goods" at the extreme bottom.
TTL points to this, very funny.