'Truly Unlimited' Data Plans

I love how human beings can very comfortably redefine words to fit their needs. For example, "porn" can mean anything from six girls and a donkey in close-ups, to a picture of a model in a skimpy outfit. And "unlimited" means anything except actually "unlimited" for all the phone companies. Even a company which advertises that their data plans, unlike those of their competitors, are actually unlimited, throttles their heavy users.