Sunday, September 21, 2008

When pictures hurt web sites

When pictures hurt web sites, article.
"The company has found that when placed on Web pages, images can act as barriers to action rather than the sort of eye candy that generates sales when placed on magazine covers. Users don’t just ignore them; they try to look around them. Worse, when action buttons (or “triggers”) such as subscription fields or purchase links are placed near or even on those images, users look straight past those too then click away."

Shocking.

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