Almost no one

Almost no one
There's a huge difference between "no one" and "almost no one". Almost no one is going to hire you. Almost no one is going to become a true fan. Almost no one is going to tell someone else about your work. Almost no one is going to push you to make your work ever better. If only 1% of the US population steps up, that's 3,000,000 people in the category of "almost no one." If only one out of 10,000 internet users engages with you, that's still hundreds of thousands of people. The chances that everyone is going to applaud you, never mind even become aware you exist, are virtually nil. Most brands and organizations and individuals that fail fall into the chasm of trying to be all things in order to please everyone, and end up reaching no one. That's the wrong thing to focus on. Better to focus on and delight almost no one.

Posted by Seth Godin feb 1, 2015