Leica is coming out with yet another collector's item Leica, this one is white.
Many commentators, including some of our favorites (hi Mike!), are derisive of such cameras. And I can understand the viewpoint, cameras were made to photograph with, after all.
On the other hand:
1) what is wrong with fetishizing cameras, really?
2) It's not like there's a limited number of them, if a brand sells more, they make more.
3) The collectors' market support the photographers' market. I doubt Leica would even exist anymore if there were no collectors.
5 comments:
H Eolake.
Mike
Hiya.
Best to the family.
Interesting observation about Leica. It would be nice if the company could get back to making products that were more competitively priced. Once you've used a Leica it is difficult for many to use anything else. It's about the fit, feel, and the ergonomics as well as the optics. But, the collectors have definitely made an impact.
Leica can't compete on price and still be Leica. It's partly made in Europe at European labor prices. And they don't have the economics of scale working for them. You can get a really good Nikon or Canon DSLR for $500. Leica could never make a camera for that price, so the only thing for them is to make a camera for the really discerning buyer.
... Which by the way is what they are doing to an extreme degree with the upcoming S2 system.
http://tr.im/jhJJ
I hope it succeeds.
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