I am hearing this from various sides: Apple, as I am grateful for, is very good with user-friendliness in their machines. But sadly it appears that they are not with their partners, for example people who want a book for sale in iBooks bookstore. People say (and these are people who *don't* normally complain) that it's just a hassle to work with Apple on this.
It's a great pity, and I hope Apple will focus more on improving this, for whether they like it or not, it's part and parcel of their business.
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