Region-free

I see that more and more new and big-ticket movies are now being sold on blu-ray, region-free. Yipee. This is really great. I had not expected that to happen anytime soon.
Now we just need many more publishers embracing DRM-free publication, and the Kindle becoming able to read ePub. It's embarrassing that they haven't enabled that yet. You'd think that amongst the million titles they give away for free, letting the device being able to read the "standard" ebook format wouldn't be a big deal.