Ganesha Games pointed to this article about Lady Gaga's marketing.
... she had music in her blood and was playing piano by age four and was accepted at NYU’s Tisch School of the Arts at 17.
She was once performing at a bar filled with drunken NYU students. No one was watching or listening to her until, fed up, she began stripping down to her lingerie. "I started playing in my underwear at the piano and I remember everyone was all of a sudden like ‘Whoa!’ And I said, ‘Yeah, you’re looking at me now, huh?’ "
All cool, just don't forget the music, honey.
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