And they play that nice song that Apple used to promote the multi-color iMac back in the late nineties. I like it. It's by a band named Stones, I think.
Here's a funny thing: some commentators say things like: "It was nice, would've been better without the people jumping all over the place making it LOOK like stop motion. Just because it is, doesn't mean it has to look like it." But that's the great thing: by making the people jerk around, it's made to look like it's claymation, but it's not, it's digital! It's seen in many aspects, like the huge objects, which can't be real clay. It's only a fun ad because it looks like claymation, but can't be.
Update: Eric points out this inspiration.
I'm surprised people think the stop-start effect is detrimental to the artistic purpose, since, as you ably point out, it's PART OF the purpose. I think those folks just missed the whole concept. Kind of like asking for a little bit of green or blue to liven things up in Casablanca ... or maybe some red lipstick, ya know, Ingrid Bergman would look so much better in red lipstick.
ReplyDeleteYeesh. The biggest tip-off that it isn't literally stop-motion claymation is that the bunnies HOP. I think that's the CORE of the pseudo-claymation style that they've chosen: digital makes hoppable claymation.
I enjoyed it enough, not a great deal. To me it's too much consumerism and love-they-neighbor-through-products, not enough real content.
Surely you have seen this...
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