Leica
Summarit-M lenses. It's a new series of lenses from Leica, with limited biggest-aperture (meaning less low-light capabilities), but not so eye-wateringly expensive. Good decision by Leica. I can afford good stuff these days, but I'm frigged if I'll pay $1500 for a 50mm 2.0 lens. (Not that I'm about to buy a Leica, but just in principle.)
... And the present CEO of Leica is Asian! I bet the Germans did not see this coming thirty years ago.
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