tag:blogger.com,1999:blog-16327517.post6051013390315381336..comments2024-03-26T19:19:35.144+00:00Comments on Eolake Stobblehouse thoughts: Joy of TechEolake Stobblehousehttp://www.blogger.com/profile/07126147415891586345noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-16327517.post-32416467583943438562007-04-01T23:09:00.000+00:002007-04-01T23:09:00.000+00:00Naah! I think I'll just wait for the Sell-your-sou...Naah! I think I'll just wait for the <I>Sell-your-soul-and-country</I> version, due out any day now.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-16327517.post-60691739648393095832007-04-01T09:44:00.000+00:002007-04-01T09:44:00.000+00:00Originally Adobe sold their softwares separately: ...Originally Adobe sold their softwares separately: <I>Adobe Illustrator</I> for vector based art, <I>Photoshop</I> for image manipulation, and so on. This worked well and Adobe became very succesful (and their owners became rich).<BR/><BR/>Then the company came up with the idea of packaging their softwares together and calling the bundle <I>Creative Suite</I>. Problem: The bundle was very expensive and few people needed all the softwares in the bundle anyway. So what did they do?<BR/><BR/>They created many <B>types</B> of bundles with different <B>permutations</B> of included software.<BR/><BR/>Of course, the problem now is that their product catalog is so complicated that people no longer understand it. Which version of the <I>Creative Suite 3</I> do you want? <I>Web Premium</I> or <I>Production Premium</I>? Or perhaps the <I>Master Collection</I>?<BR/><BR/>Additionally, Adobe is now diluting the software brand names they've carefully built over the years. Whereas in the past you could say: "I'm using Adobe Illustrator", you now say: "I'm using Adobe Creative Suite 3 Design Premium".<BR/><BR/>Apparently Apple is giving Adobe a run for their money, which has made them desperate. As a result, they have started to make poor comittee-style decisions in productization.Anonymousnoreply@blogger.com